Starbucks

Starbucks Strengths High visibility locations to attract customers. Established logo, developed pock, trademark, website and patents company operated retail stores. Globally renowned inciter. International stores. Customer writing loyalty. Widespread and consistent. Weaknesses Lack of internal snap (too much focus on on expansion). Product pricing (expensive). Cross functional management. growing number of competitions in a growing market. Opportunities Expansion into retail operations. unexampled distribution channels(supermarkets) Brand extension Distribution agreements(partnership with PepsiCo and Kraft) engineering advances New products(Circadia) Threats Increased competition from coffee shops and others( supermarkets ,restaurants) Fragile say of intercontinental production of specialty coffee(companies fighting for their own brand of support coffee) Consumer trends towards more healthy ways and away from caffeine. marketplace saturation I n position for Starbucks to take advantage of its strengths and opportunities it should focus on; come in expansion to a particularised target market. Ensure that for each one outlet is profitable.

beam into other channels such as supermarkets and convenience stores. endeavour to find secondary products and complimentary products to change magnitude their dependance on coffee. Expand the number of foreign stores discover parvenue starbucks products- instant coffee in supermarkets etc. Improve operating(a) efficacy and invest more in technology In put for Starbucks to defend itself against threats and weaknesses it should; Not diversify to! o broadly into unacquainted(predicate) products or industries it could lose its market focus. Look back to their brand portfolio to watch if they might be selling too many an(prenominal) brands, set weak ones and kill unprofitable ones. Rather flux almost brands together with its profitable onesIf you want to get a climb essay, order it on our website: OrderCustomPaper.com

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