Marketing

CARLSON SCHOOL OF MANAGEMENT MKTG 6051: selling research SMARTPHONE AND CARIBOU coffee berry Jenny Hong Jiang, Joseph Nayquonabe, Nicole Newville, Palka Sharma, Ning Yu Fall 2009 submit OF CONTENTS Executive Summary3 Introduction3 Research design4 Results5 pass11 Appendix11 #1 - EXECUTIVE SUMMARY INTRODUCTION Smartphone, once a construction relegated to corporate executives, is experiencing rapid growth in the consumer grocery and is changing the landscape of information and media consumption. According to an AOL and Universal McCann report[i], in the US, in that respect are currently over 63 million Smartphone users with introduction to mobile web. Smartphone makes information delivery anywhere, anytime do a reality. The witch of Apple and Google into the Smartphone market accelerated the growing of mobile application programs. smooth applications provide companies much(prenominal) as Barnes & Noble, Target, and he arty Foods with a naked way to reach their customers. There is an app for it becomes a popular guide word among tech enthusiasts. caribou Coffee, the insurgent largest coffee retailer in the US, is considering strategies to better reach and take care its customers on capable phones.

The union has a website[ii] that can be accessed on smart phones precisely it is not optimized to fit the block out size of smart phones. Starbucks, caribous largest competitor, recently introductioned an iPhone application which allows customers to locate stores and order on the phone. In response to arguing, Caribou demand to decide w hether it should launch a mobile website tha! t is halcyon to navigate on smart phones or modernise its declare Smartphone application. What are the most significant features to Smartphone users? As the Smartphone curriculum competition intensifies, Caribou also needs to decide if it should focus its resources to develop the application for one platform or multiple platforms such as iPhone, Android and Blackberry. Marketing research is needed to...If you indirect request to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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