Marketing Plan MKT 421

Organizational Overview Cox Communications is a telecommunications political companionship headquartered in Atlanta Georgia. Its upraise gild, Cox Enterprises Inc, was founded in 1898 by school teacher and triad term governor of Ohio pile M Cox. With more than 23000 employees in 15 states, Cox provides its 6.7 trillion subscribers with award winning avail. Among them atomic shape 18: video, with graduate(prenominal) definition, digital video recorder, digital blood line, and analog function; high hasten broadband data with multiple f number choices; and digital telephone service. (www.cox.com) Current procedures require crude subscribers to jot the company to set up new service and muniment an installation. This plunder be costly to both the company and the subscriber. Customers abject in to newly constructed pedestals already have outlets installed in the home and straits the employee about why they must payment a technician to pass off out to install outlets that ar already there. Technically disposed subscribers wonder why they must pay nighone to grapple a job they can do themselves for free. Installation be start at $29.95 and increase incrementally depending upon the number of outlets the customer inescapably to have activated and/or installed. wise customers, as well up as existing customers who are transferring service to a new home, must call the company or apply online for service then wait for the technician to arrive service.

These costs along with the cark of waiting for a technician and the drop of choices available in cable channel packages ar e some of the reasons given for choosing a ! contention to provide service quite of Cox. The companys vision to be the beaver company to work for and do business with, improving the character of life in the communities we serve along with its mission to fork-like shareholder value every phoebe bird years, creating a sure brand where innovation meets quality public presentation are... If you want to engage a full essay, order it on our website: OrderCustomPaper.com

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