* Television advertisement
* Story of two soldiers from allude nations who are able to put aside their differences and, for a little(a) moment, see each other as individuals as they carry on an ice-cold bottle of Coke.
* Visual no dialogues
Intended audience
* The typography has a global context that can be swell understood by teenagers to old mountain
* Strategically aimed to influence people in contend factions
Emphasised messages
* Responsibility guards do non talk to each other, after drinking ascorbic acid, go masking to work right
away
* Peace the message is that the two fence people who are totally different can actually have
something in common that they enjoy, in this advertisement, it is the coke
This message is accent by makeing the two border guards totally different.
Color, fat thin,
Types of Appeals
* poignancy - Used human emotion
1. the characters overcame differences
2. the setting evoked a share discomfort
* Ethos - Loyalty was the foremost value in the advertisement by making the two guards
concentrate to their duty but liberality proved to be the core subject.
* Logos - Sustained legitimate appeal
1. Compromising national security for ones personalised benefit was not promoted in the commercial.
How does appeals try to convince us?
Problem starts where in one guard tries to drink coke and problem ends by sharing the coke
What the advertisement is trying to assert is basically buy coke but by pose meanings to coke,
The company tries to make people think it is actually something more than just a water with a lots of sugar.
Figures of speech
* symbolisation the two guards might represent any two opposing groups or people
Especially North korea and South korea since korea is the only devided...If you deprivation to get a full essay, order it on our website: Ordercustompaper.com
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