Marketing Week 1 Assignment

Strayer University Marketing 100003016*201004 Principles of Marketing Professor Jane Storm Week 1 denomination: Assurance of Learning Review 1) The four types of utility are: imprint, period, Place, Ownership a) Form would be a dinner at the Red Lobster b) Time would be getting a haircut at the base barber shop c) Place would be an ATM machine inside the local anaesthetic grocery store d) Ownership would be shopping at the exit mall 2) The securities industryplace condition after World War II that gave rise to the need for consumer orientation by business was the moorage from a sellers market to a buyers market. When WWII ended, factories halt producing war related materials and started producing consumer products again. Because it was now a buyers market where there were to a greater extent goods and services available, companies had to market their goods and services, not honest produce them. 3) Relationship marketing is the development and maintenance of long-term, court efficient relationships with individual customers, suppliers, employees, and other partners of mutual benefit. It fits into the marketing image in the form of strategic alliances.

Companies realized that there is more benefit to working with suppliers than against, through product development partnerships that pertain shared costs for research and development and marketing. 4) Non-for-profit organizations need to drive in marketing efforts in short because they are considered crowing business. These organizations generate hundreds of billions of dollars in revenues each year through contributions and origin raising activities. Adopting a marketing concept is crucial to in giving these organizations the ability to meet their service objectives as they cuss on funds to operate. 5) Big Apple bagels, through issue marketing could take out an advertisement on the venture of a football program of its biggest local high inculcate and then follow that up with a table religious offering its products at the Friday night homecoming game.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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