Subway Restaurant Marketing

Student s NameStreet AddressCity , ST ZIP Codee-mailphonefaxTitle ofStudent s Name underpass , Inc , came along at a period when Ameri outhouse s were thriving on fast aliment , but demand a healthy alternative to the burger and fries meal that they had become given up to . As a healthy alternative , pipe created a business where American s could choose what they would eat , and do so at an affordable price . Subway , Inc , works ponderous to maintain a relationship with their clients , and to maintain a congruity in overhaul and standards across the board . Each Subway store is expected to maintain standards that ar come by the corporation in to maintain consistency in customer service and lineament , in to meet the demand set by the market . With more than 26 ,000 locations , in 85 countries , Subway , Inc . is clearly a successful businessCustomer RelationshipsEvery business essential begin by stance themselves with the customers When customers decide to try a new product , they compare it to other available products and companies . What real matters is how existing and potential customers think virtu bothy a keep play along in relation to its competitors . Customers set up a power structure of values , wants , and needs based on empirical info , opinions , word-of-mouth references , and previous experiences with products and services . They use that information to propose purchasing decisions (McKenna , 1991 ) A new company has to establish their roll in the market , by promising and delivering a quality product , and by providing quality services . But positioning is not so much what you say about your products or company as much as it is what your customers say about you .

It is not what you say to your customers but rather what you do with your customers that creates your application position (McKenna , 1991Effective customer relations is created by the way that you do business People have options and therefore it becomes a merchandise responsibility to show the customer that not only do you care , but you care so much that you are going to make sure that they get the same service and quality every prison term . Modern marketing is a battle for customer loyalty . Positioning must touch on more than simple awareness of a hierarchy of brands and company names . It demands a special relationship with the customer and root of the marketplace (McKenna 1991The introduction of Jared as a loyal customer and spokesperson for Subway was a positive marketing dodge for Subway . Jared provided a voice that told potential customers that there can be a benefit to eating fast food , if you make healthy choices , and you eat at SubwayJared provided everything that potential customers needed , a loyal customer providing their review of what Subway did for him , and what it could perchance do for other customers . This also occurred at a time when customers were being told by the mass media that they needed healthier options , and Subway could provide that . Further , Subway does not claim that all of...If you want to get a full essay, order it on our website: Ordercustompaper.com

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