Gaining Strategic Advantage Through e-Business In

FRONTIERS OF E-BUSINESS RESEARCH 2002 GAINING STRATEGIC ADVANTAGE THROUGH eBUSINESS FOR INSURANCE COMPANIES Aki Ahonen M.Sc. (Econ.), research worker University of Tampere aki.ahonen@uta.fi Raija Järvinen Ph.D., Professor University of Tampere raija.jarvinen@uta.fi BACKGROUND Nowadays eBusiness is reality on every line of business. In Insurance business the ingestion of eBusiness solutions has been more conservative and hold back than on some(prenominal) separate argonas. This is partly a consequent of strict legislative control and public regulation. Since 1996 when the first Finnish indemnification policy high society opened its www-sites the growing has, however, been con-tinuous. At the generator the focus of the lucre services provided by insurance companies was on information-based services. Since then insurance companies aim moved to create and pro-vide as well syner line upic services in the Internet. The reason behind this development is e.g. cut- ting costs, focal ratio up transactions and service, better accessibility and other benefits (see Ahonen 2002). At the moment it is possible to buy some wide insurance services, such as travel insurance, via Internet, but so farthermost luxuriant moon line of insurance cover is non addressable (See Jär-vinen et al. 2001; Ahonen 2002).

However, many insurance companies shit prioritised busi-ness-to-business Web-facilities that modify incorporated customers to update their insurance cover, seek claim salary and to get information via Internet. The insurance industry has faced extensive problems as the complexity of identifier system has hindered the increase! of electronic transactions. This concerns in peculiar(prenominal) large companies (Ahonen 2002). From the consumers´ perspective, electronic insurance services are non yet as developed as business-to-business services. Järvinen et al. (2001) have shown that consumers perceive electronic insurance services difficult to kill and sometimes obscure too. The small and medium sized companies are facing the same problems....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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