Presentation Ulea

Table of Contents
Introduction2
Categorization of media effects according to their types3
1.behavioural effects3
?Cognitive effects3
?Affective effects3
?Co native effects3
2.Manifest and latent effects3
3. think and unintended effects3
4.Time scale effects3
? short-run message exposure3
?Intermediate message exposure4
? long-run message exposure4
5.Planned and unplanned effects4
?Propaganda4
?Media campaigns4
conclusion5

Introduction

The phrase media effects implies that media messages have a calculate and signifi throw outt effect on the knowledge, attitudes and even behavior of members of audience. In one sense, of course, the claim for media effects is a truism. Even notice the weather forecast will increase viewers knowledge of the short-term forecast and may even regulate their behavior, encourage them to take a brolly with them if rain is forecast. notwithstanding the extent and character of any media effect has been hotly contested (Barker and Petley, 1997: 1-12; Philo and Miller, 1999: 21)
According to Belson (as cited in Franklin, Hamer, Hanna, Marie, and Richardson, 2005: pp.



144) significantly, the effects which it is believed that television and other media can induce argon largely negative, prompting media theorists to suggest that newsworthiness portrayals of criminality, sexual behavior and violence are sufficient to trigger similar socially disruptive behavior in the audience. twee moralists, for example, expressed great concern about the impact of centime dreadful on the morals of their young readers, while the say in James Bulger case speculated that the child murderers Thompson and Venables had been influenced by honoring the video Child Play III. Critcher (2003) explains that these alleged media effects are at the heart of moral panics about mugging, sexual permissiveness, human immunodeficiency virus/AIDS, alcohol and drug abuse and other anti-social behaviors which envisage media as a cause and catalyst in...If you want to get a full essay, order it on our website: Ordercustompaper.com



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