Yogurt

The term dairy products cover a wide celestial orbit of products. After analysing the dairy products section in hypermarkets and supermarkets (Carrefour and Monoprix) we noticed thatmost of them were separate in the same way:

Milk
Cheese
Cottage Cheese
Yoghurt
Creme fraiche
Butter

All these cotegories cave in several brands including name brands and store brands.

On average, a cut person consume 145 kilos of dairy products every eld including 20 kilos of yoghurts. The consumption of yoghurts increased by 20% in France over the 10 last years.

About the yogurt section, the divider can be very different from one supermarket to the other. In order to analyse these differences we will focus our re expect on two famous French supermarkets, that is to say Carrefour and Monoprix.

At Carrefour the segmentation is well structured and it is really simplified to find quickly what we want. Every product are sieve and displayed together and has its booked space on the shelves.





Promotions are on the displays at each end of a supermarket aisle, this way the guest doesnt have to go in the shelf to search the cheap products besides it attracts him and when he walks in the main aisle of the hypermarket all the promotions are on his way.
Products from the distributor are the lift out located to the eye of the customer that means they are the aggrandisement of his eye, like the products that are very famous or trendy, cheaper products or less famous ones are either located at the top of the shelf or in the inferior reveal of the shelf at the height of the knees.If you want to get a full essay, order it on our website: Ordercustompaper.com



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