Indian Biscuit Industry

INDUSTRY ANALYSIS ON BISCUIT INDUSTRY 1 CONTENTS 1) CHAPTER-1 2) CHAPTER-2 3) CHAPTER-3 4) CHAPTER-4 5) CHAPTER-5 6) CHAPTER-6 7) CHAPTER-7 8) CHAPTER-8 9) CHAPTER-9 10) APPENDICIES INTRODUCTION growth LINES AND CUSTOMER BEHAVIOR GROWTH OF THE INDUSTRY TECHNOLOGY OF product AN DISTRIBUTION MARKETING INNOVATION STRATEGIES AND COMPETETION IN THE INDUSTRY credit line ENVIRONMENT CRITICAL SUCCESS FACTORS 2 CHAPTER-1 INTRODUCTION OVER VIEW OF THE Indian BUSCUIT INDUSTRY Biscuit industry contribute Rs 8,000 crore to the FMCG industry and provide a vast opportunity for growth, as the per capita consumption of cookies is less than 2.1 kg 3 in our country. India It is classified under two domains: organized and unorganized. mark /Organized to Unbranded/Un organized market share of biscuit has been 70% for Organized area and 30% for Unorganized sector . Apart from Big 3( Britannia , Parle , ITC ) there are around cl medium to small biscuit factory in India . The sedulousness is now facing problem from increase of raw bodily price. With Government VAT up to 12.5% has added to their woes .Biscuit consumption per capita in India has bragging(a) to 2.1kg per capita in comparison to 10kg per capita consumption in USA ,UK and europium .

India Biscuits Industry came into limelight and started gaining a sound status in the bakery industry in the later part of twentieth century when the urbanized society called for readymade fodder products at a tenable cost. Biscuits were assumed as sick-mans diet in antecedent days. Now, it has become one of the most loved fast food products for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger breathing in of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially certain states, hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55... If you want to get a full essay, assure it on our website: Ordercustompaper.com

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