Cutco Corporation

Strategic merchandising Problems CUTCO hatful 1. Situation Analysis I.Industry In 2007 the flat selling effort had approximately $30.8 billion in sales. orchestrate sellers be almost entirely independent contractors. Virtually any crossing can be sold via choose selling. Internet gross revenue peaked for 11.4% of direct selling dollars in 2007, however most direct selling websites focus on company information and distributor contact information. II.Company CUTCO Corporation is a private company that is a parent holding company for: CUTCO Cutlery Corporation, KA-BAR Knives, CUTCO International, Vector marketing Corporation and Shilling Forge. Employs over 800 people at provide in Olean, New York and revenues are over $200 one million million million. Knives account for 90% of sales. Product prices increase 5% every separate year to offset half of increased costs. In 2008 at that place were over 700,000 orders, approximately a 27% increase from 1999. Direct sellers are almost entirely college students. 90% of Vector Marketing Corporation sales occur in the summer. International elaborateness has been considered successful in Canada and Korea and unsuccessful in the UK, Germany, Costa Rica and Australia. operating(a) Margins for the various segments of the company are available in accede 1 of the Appendix.

Revenues for the various segments of the company are available as a percent of total revenues in Table 2 of the Appendix. III.Trends Over the past decade: the direct selling industry has an annual growth rate of approximately 3.2%. the number of direct sellers has increased approximately 57% from 8.5 million (1996) to 15 million (2007). CUTCO has double the number of SKUs to over 500. 2. Problem Statement CUTCO Corporation mustiness identify a major growth driver that they wish to focus on. Once this driver has been selected, CUTCO Corporation must begin planning on how to best implement it. 3. election Evaluation I.Acquisitions a.Advantages Increase cutlery... If you want to get a just essay, order it on our website: Ordercustompaper.com

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