Clarks Shoe Case Study

1076 C&J Clark C&J Clark C&J Clark (Clarks) is a long-established family company, based in the UK notwithstanding well-known in the shoe industry somewhat the world. By the late mid-eighties the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues beget been addressed. This case contains sufficient information for analysing and evaluating the relevant strategic issues, but readers ar also encouraged to visit Clarks and rival shoe retailers to check out the latest designs and marketing strategies. This case is procure John L Thompson, 2000. It is for classroom discussion and should not be taken to reflect either effective or tooth slight management. Introductionthe footwear market in the UK At the final stage of the ????s Clarks was UK market leader for shoes. Well-known as both a manufacturer and a retailer, the name Clarks is typically associated with childrens shoes, especially among the older generations who grew up in Clarks sandals. Now, of course, children be more keen to wear designername trainers. Over many years the company had become associated with sturdy and sensible shoes for adults as well as children, rather than high fashion shoes, although these ar also included in the range.

Sturdy, sensible shoes be still manufactured, but they have been relaunched with a different frame and appeal. Clarks shoes are sold widely overseas, and increasingly they are made overseas. The company asks to be recognized as an supranational casual shoe company. The footwear market in the UK exceeded £? billion annual sales for the first time in ????. During the mid-late ????s the produce rate had exceeded the prevailing rate of inflation. The highest growth was in childrens shoes of all types, although these account for less than one-fifth of the market overall. Womens shoes account for ??% of sales revenue but ??% of the number of pairs bought. However, ??% of the shoes involved had been manufactured... If you want to get a full essay, order it on our website: Ordercustompaper.com

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