Feasibility of Student Theme Banking at Rbc

FEASIBILITY OF STUDENT THEME BANKING AT red blood cell Value prompting: For Customers: ?A unique opportunity for them to live their passion: RBC will act as an enabler in pursuing their passion. ? change Products: Solutions tailored to match the passions and interests of the customers. ?Making events affordable: Access to Concerts, Exhibitions meetings and so on at the discounted rates. ?Socialising & Networking Opportunities: Since the themes are based on a common interest, theme banking would provide a platform for networking within similar interest groups. The interactive website will also be used for the same. For RBC: ?Encirclement Strategy: Involves targeting several smaller untapped or underdeveloped segments in the market simultaneously. strike and delight the customer through product innovation. ?Cult undermentioned: Establishing long-term relationships by inculcating strong sense of belongingness within the customers. (This ensures their continuity with us after their student years) ?First Mover reward: With makeup briming markets would be fragmented based on interests and the Bank would have the advantage for first entering into the most common themes. ? Touch points: Every time a client avails of a particular activity, the Brand image and Service superiority is reinforced. .

too customer intimacy with the bank increases due to these touch points For Theme Partners: ?Enhancing the Brand Loyalty and the awareness of the Theme Partners ?A sensitive channel of distribution which will be revenue generating for them. ?Ensuring certain(a) volume/value of business to the partners even in the slack season. Bottom Line Results: Year12345 Student population in states where RBC is present (constant growth of 1%) [Millions]12.2112.3312.4612.5812.71 Target market (36%) 1 4.404.444.484.534.57 Customers born-again [Millions]0.440.891.351.812.29 Increase in Customer Y-o-Y 102%52%35%26% Average Amount spent... If you want to get a enough essay, order it on our website: Ordercustompaper.com

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