Callaway Golf

Callaway golf game association- Written Case Assignment Section I. Summary Callaway golf Company began to take descriptor in 1983, after Ely Reeves Callaway Jr. interchange Callaway Vineyard and Winery for a $9 million dollar bill profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment pains and bought 50 percent of Hickory oblige USA. Callaway knew from the really blood line that this companys profits were limited as long as the product line wasnt changing. Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, unskilled golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could break their game by being more forgiving of a less-than-optimum swing. (Thompson, c205) Callaway then purchased the company outright and changed the name to Callaway Hickory Stick USA and then hires Richard Helmstetter as the companies chief club designer. With the avail of five aerospace engineers, Helmstetter developed line of clubs that was set apart form competing brands by its technological innovation. In 1988, the S2H2 was launched as well as another name change to Callaway golf Company.

In 1992, sales are more than double recent years and Callaway Golf Company goes public and begins trading on the NYSE. Throughout the 90s, Callaway leads the golf equipment industry with ongoing new lines of clubs and eventually adds golf apparel. Donald Dye, Callaways new CEO, took the much of the blame for the downturn in Callaway Golf Company. Dye was ultimately responsible for initiatives that took managements focus off golf clubs. The companys financial and market performance suffered immensely in 1998 causing Ely Callaway to return to rebuild the company. The textbook states on rogue c208, Ely Callaways first efforts upon his return to active management at Callaway Golf were to ?direct resources---talent, energy, and money--- in an... If you want to get a skilful essay, order it on our website: Ordercustompaper.com

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